…no trending audio or dancing required.

Instagram is a massively important tool for sewists – it’s hugely responsible for connecting a bunch of creatives who would otherwise, for the most part, be enjoying their hobby in solitude. While frivolous for some, the platform provides sewists with a way of discovering new patterns, independent fabric shops and pattern designers, and a wealth of inspiration from fellow sewing enthusiasts. Who hasn’t searched the hashtag for a pattern they’ve got their eye on?

However, with the increasing pressure on Reels as a way to connect, and endless changes to THE ALGORITHM, lots of people have found themselves getting frustrated with the app. Reels can be really daunting, and while some hate the idea of succumbing to them, I find myself really enjoying making these short videos. They’re a fun way to create content, and as dressmakers, video form gives us an opportunity to show our handmade clothes in motion – to show how the fabric moves with us, how the clothes fit when we’re moving rather than standing still for a photo, which is really important. 

I’ve made a few By Hand London Flora dresses; the pattern is a few years old but the square neckline is bang on trend, and there’s so much scope for pattern hacking to make the design your own. From denim to red gingham to a mixed-scale dotty version, my Flora dresses have been worn so many times.

Sadly, the black and white one hasn’t fared too well*. The straps are fraying where I trimmed the seam allowance too close, and the shape seems to have sagged a bit where the weight of the skirt has pulled the bodice. I still wear the dress frequently, in fact, I’m wearing it right now! However, I felt that a new improved version was on the cards. I made some tweaks to the design, and added some extra steps for durability, so read on for the details…