…no trending audio or dancing required.
Instagram is a massively important tool for sewists – it’s hugely responsible for connecting a bunch of creatives who would otherwise, for the most part, be enjoying their hobby in solitude. While frivolous for some, the platform provides sewists with a way of discovering new patterns, independent fabric shops and pattern designers, and a wealth of inspiration from fellow sewing enthusiasts. Who hasn’t searched the hashtag for a pattern they’ve got their eye on?
However, with the increasing pressure on Reels as a way to connect, and endless changes to THE ALGORITHM, lots of people have found themselves getting frustrated with the app. Reels can be really daunting, and while some hate the idea of succumbing to them, I find myself really enjoying making these short videos. They’re a fun way to create content, and as dressmakers, video form gives us an opportunity to show our handmade clothes in motion – to show how the fabric moves with us, how the clothes fit when we’re moving rather than standing still for a photo, which is really important.
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